By Kim Hart
Washington Post Staff Writer
Monday, November 20, 2006; Page D01
SunRocket Inc., an Internet phone upstart from Vienna, has struck a joint marketing deal with electronics giant Thomson Inc. to roll out GE-branded cordless phones capable of making calls over the Internet.
The deal announced Friday is an important one for the two-year-old SunRocket, which will provide the Internet service for the new phones.
Providers of Internet phone service, such as Vonage, SunRocket and 8x8, have been steadily attracting customers with unlimited calling plans and lower rates than traditional telephone service. But to break out, they must tap the mainstream market. All three have been trying to do that by partnering with telephone manufacturers to boost their brands' name recognition and credibility.
"It's exciting to work with a company that has such a major presence in landline phones," said Lisa Hook, SunRocket's chief executive. "The GE brand is iconic. It's like the really nerdy girl being picked to dance by the quarterback."
LetsTalk
Time Warner
Photo by eabolden

Lisa A. Hook, Esq.

The highly respected former CEO of SunRocket
Saturday, July 28, 2007
Friday, July 27, 2007
It was so boring running SunRocket
It was so boring running SunRocket. As a Renaissance woman, I had more important things on my mind then just SunRocket!
“We are in the cheap voice phase, which is pretty uninteresting,” she said. “What’s interesting to me is when you get into multimedia voice applications. In an all-IP environment you can start to think about integrating voice and SMS, or voice with your address book. In an IP environment everything is programmable.”
“We are in the cheap voice phase, which is pretty uninteresting,” she said. “What’s interesting to me is when you get into multimedia voice applications. In an all-IP environment you can start to think about integrating voice and SMS, or voice with your address book. In an IP environment everything is programmable.”
Thursday, July 26, 2007
Saturday, July 21, 2007
Experience counts.
Friday, July 20, 2007
Sticks and Stones will break my bones, but words will never hurt me.
Do not believe the nasty things which are being said about SunRocket on DSLreports.com. Most of the posters have never run a company, they are little people without experience, drive or ambition.
This was a hard week for me.
It has been a trying week. I decided to take the week off and relax at a spa. I look forward to future opportunities and challenges. Thank you for your support.
Thursday, July 19, 2007
We need some rest and relaxation
We are looking forward to a period of rest and relaxation and then we will be back in the saddle.
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