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Photo by eabolden

Photo by eabolden

Lisa A. Hook, Esq.

Lisa A. Hook, Esq.
The highly respected former CEO of SunRocket

Saturday, July 28, 2007

GE did ask us to dance.

By Kim Hart
Washington Post Staff Writer
Monday, November 20, 2006; Page D01

SunRocket Inc., an Internet phone upstart from Vienna, has struck a joint marketing deal with electronics giant Thomson Inc. to roll out GE-branded cordless phones capable of making calls over the Internet.

The deal announced Friday is an important one for the two-year-old SunRocket, which will provide the Internet service for the new phones.

Providers of Internet phone service, such as Vonage, SunRocket and 8x8, have been steadily attracting customers with unlimited calling plans and lower rates than traditional telephone service. But to break out, they must tap the mainstream market. All three have been trying to do that by partnering with telephone manufacturers to boost their brands' name recognition and credibility.

"It's exciting to work with a company that has such a major presence in landline phones," said Lisa Hook, SunRocket's chief executive. "The GE brand is iconic. It's like the really nerdy girl being picked to dance by the quarterback."

Friday, July 27, 2007

It was so boring running SunRocket

It was so boring running SunRocket. As a Renaissance woman, I had more important things on my mind then just SunRocket!

“We are in the cheap voice phase, which is pretty uninteresting,” she said. “What’s interesting to me is when you get into multimedia voice applications. In an all-IP environment you can start to think about integrating voice and SMS, or voice with your address book. In an IP environment everything is programmable.”

Thursday, July 26, 2007

I just love my Range Rover


I just love my Range Rover. SunRocket bought it for me.

Saturday, July 21, 2007

Experience counts.


Few people know the extent of my executive experience. In fact, I started my first phone company as a mere child.

Friday, July 20, 2007

I am enjoying a SunRocket Mojito

I am enjoying a SunRocket Mojito at an undisclosed location. I whipped it up in my Teleblender.

Hit the beach baby. Hang 10.


I am riding the waves on my official SunRocket surf board.

Heeeeey Boo!

Greedy customers are to blame.



Greedy customers are to blame. I am right and they are wrong.

Sticks and Stones will break my bones, but words will never hurt me.

Do not believe the nasty things which are being said about SunRocket on DSLreports.com. Most of the posters have never run a company, they are little people without experience, drive or ambition.

This was a hard week for me.

It has been a trying week. I decided to take the week off and relax at a spa. I look forward to future opportunities and challenges. Thank you for your support.

Thursday, July 19, 2007

We need some rest and relaxation

We are looking forward to a period of rest and relaxation and then we will be back in the saddle.

I am sorry.

I am so sorry.